“Rilakkuma” means “Bear in relaxed mood”.
At all time and everywhere Rilakkuma goes Rilakkuma is continuously lazy and relaxed. Rilakkuma’s favorite food is special sweets from local rice dumpling store and Rilakkuma’s weakness is summer season.
After the character’s launch in 2003, Rilakkuma has been featured on stationery and merchandise created by San-X, as well as several collaboration cafes. Along with picture books and comics, a stop-motion animation series titled Rilakkuma and Kaoru was broadcast in 2019.
Rilakkuma first appeared in picture books called Rilakkuma Seikatsu that are produced by the San-X company but are now just as popular as the plush cuddly toys are.