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Loren Gray joined musical.ly, now also known by the name Tik Tok in 2015. After gaining a large following on musical.ly in 6th grade, she began to get bullied at school.

She eventually moved to Los Angeles and grew her other social media platforms. As of October 2020, she has more than 48.1 million TikTok followers and 20.3 million Instagram followers.

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Loren is the fourth most-followed person on TikTok and had been the most-followed TikTok celeb from March 31, 2019 to March 25, 2020.