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Yellow, the color of sunshine, hope, and happiness, positive energy, and vibes. Studies show that the meaning of the color yellow can be heat and warmth, cheerfulness, happiness and that it can increase mental activity and muscle energy. Yellow stands for freshness, optimism, positivity, purity, energy, enthusiasm, wisdom, intellect, honor, loyalty, and joy. It can also be used as a color of jealousy, cowardice and deceit.