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Red is the color of blood and fire. It symbolizes love, passion, desire, heat, longing, lust, sexuality, leadership, sensitivity, joy, romance, strength, courage, vigor, rage, anger, danger, malice, wrath, willpower, stress, action, vibrancy, radiance, and determination. Red is confident, daring, determined, energetic, powerful, enthusiastic, impulsive, exciting, and aggressive. IT’s the color that symbolizes physical energy, desire, passion, and will. It represents action, confidence, and courage. The color red is linked to the most fundamental physical and emotional needs of survival.