Recently, Instagram has become a great platform for business development, branding, reaching out for customers, spreading the word about various causes & so much more. This meant a significant increase in the need for new Instagram influencers/models to be “the face” of companies.
According to a post from Financial Times,
“an influencer with 100,000 Instagram Followers can charge around £2,000 per picture (approximately $2,700), while celebrity influencers with between four million and 20 million followers can charge £5,000-£13,000 ($6,700-$17,500).”
Here are some examples of popular Instagram influencers/role models from different niches;
Huda, who started from promoting other beauty products, has started her own beauty company that has been successfully running ever since.
Niche: Fitness & Health
Just like Huda, Michelle has launched her own site where she offers physicals products along with the option to purchase a workout plan.
Chiara has collaborated with many popular fashion designers, including the names like Louis Vuitton, Tommy Hilfiger etc.
She was also the first blogger to appear on the cover of Vogue magazine.
Niche: Adventure & Travel
He is best known for sharing cuts from his journeys and extreme sports activities.
Also, he has used his audience Instagram to help him start a music career.
Known for producing “Follow Me” pictures. “Follow Me” pictures include a woman dragging a viewer through a specific location.
These are just a few example niches, there are many others to choose from. Just make sure to choose the one that suits you the best.
What comes into your mind first, when you think of becoming an Instagram influencer?
We are not talking about some thousand followers for your Instagram account, but really a great number. To have impeccable influence on more people on Instagram who are keen on consuming the content and product you offer through this online platform.
If you want to change the game and woo your audience, then we got your back. We are going to explain you through this article, how to become an Instagram influencer from the scratch.
There are many things that account for a successful Instagram profile,
here are some useful tips & tricks that will help you out with the process.
1. Choose your Niche
Defining your Niche is the first step, all Instagram influencers have a niche that they’ve mastered. No worries, as mentioned before, there are many niches to choose from. Don’t be afraid to give it some time before making a decision.
2. Write an Effective Instagram Bio
Your Instagram bio is like an answer to “Tell us something about yourself” on a job interview. Having an impressive bio says a lot of things about your Instagram profile as it is the first thing a user sees when he enters your Instagram profile.
3. Create High-Quality Posts
As cliche as it may sound, If you want your Instagram to grow, you will need to invest time & effort into taking photos that have a solid composition, good lighting and are in focus of all the right places.
4. Have a schedule AND stick to it.
Whether you post once in two days or three times a day you should always have a plan that is consistent.
Instagram’s algorithm rewards consistency.
Tailwind conducted a thorough study of 100,000 Instagram posts for three months. Through this study, they discovered that the engagement rates for accounts that posted once in a week and accounts that posted seven times a week were significantly different. In fact, they also noticed that an increase in the rate of posting also boosted the engagement rate and follower growth rate.
According to their study, accounts that created 100% more posts during the study period experienced a 19% increase in engagement rate. This proves that posting more could help you drive more engagement. They also found that these results were applicable, regardless of the account size.
To answer the most asked question ” How many times should I post daily? ” depends on the marketing strategy you decide to use for your profile.
There are successful Instagram profiles that post more than multiple times a day and there are some that post once a day or once every two days. The key is, have a plan and stick to it.
5. Hashtags, hashtags, hashtags!
It might be wise to try creating posts with a few hashtags that are highly relevant to your niche. In other words, avoid adding hashtags to your post just for the sake of it.
- Using hashtags to target your audience – It’s one of the best ways to reach an audience that is interested in a certain niche. You can #anything.
- Using hashtags to observe your competition – By observing hashtags within your brand’s niche & how are they doing, you can understand the game better and have a guess on how will it turn out.
- Using hashtags for visibility – Even with no followers, it is certain you will get attention just by using a couple of hashtags.
Using hashtags correctly will help you achieve 3 key factors that are necessary for a successful Instagram page.
6. Engage your audience
The best Instagram influencers don’t just post a picture & log out. They all interact with their audience one way or another,
here are some of the best ways you can interact with your audience;
*Using Polls on Instagram Stories – Taking your audience’s opinion is always a good idea, knowing what your audience wants can only be a good thing.
*Replying to comments – Just like Polls, comments are a great way to get to know your audience & make them know how important their opinion is for you.
*Direct Messaging – Making sure you reply to all messages will be helpful for building a core audience, fans > followers.
7. Use Instagram stories for gaining more Instagram Followers
This was a huge year for Instagram stories, and as organic reach drops for regular Instagram posts, stories will be the key to engaging with your followers and newcomers.
So, how do you get your story to appear in a public Instagram story?
There are two ways to do this:
- Add a hashtag to your Instagram story
- Add a location to your Instagram story
If you’re at a live event, this is your time to shine and get more followers on Instagram! Whether it’s a concert, sporting event, or national holiday, this is the time when people are more invested in seeing what’s happening in real time on Instagram.
8. Collaborate with Influencers
You know that saying, “It’s not what you know, but who you know”?
This kind of applies to Instagram.
However, this is not necessary. You can improve by yourself. But why not? It will be much easier for you to grow once you have a strong network within a niche. Using hashtags is one way of finding people that are trying to do the same thing as you do. Start a conversation – who knows, there are many things you can benefit from by knowing people that are involved in the same niche as you.
9. Starting Business with brands within your niche
Once you reach 2,000-3,000 followers you can start reaching out to brands within your niche. If you have the audience that they are trying to target, there are high chances of them offering you a deal. The best way to reach out to them is via mail, you can try messaging them on Instagram Direct Message as well. Don’t be shy to reach out to them even if you don’t have a huge audience, the worst thing they can do is say ‘no’.
10. Set Goals
Just like in every other business, setting goals on Instagram is as crucial. Setting goals can help you in many ways, but the most important factor it affects is your mind.
*Gives you Focus – Without focus your abilities and talent are useless.
*Allows you to measure progress – Having a track of your progress can never be a bad thing, comparing times that you had more progress with times you had less progress can make you figure out what is it that you are doing good or bad.
*Keep you undistracted – When you have a certain goal in mind automatically stay away from certain distractions and stay focused towards the goal.
*Help you overcome procrastination/delaying – When you set a goal for yourself you make yourself accountable to finish the task.
*Gives you motivation – Hitting or being close to hitting a milestone gives you the best excitement and motivation boost that will be helpful for your journey to the top.
These steps can help you build your Instagram fame within weeks. If you religiously follow them and stay focused on your goal, it will help you achieve that goal. However, following just one or two steps may not be enough to gain the kind of following you want.